Cloud Repatriation: A Growing Discussion in Tech
Cloud First or Cloud Smart?

The tech industry is witnessing emerging conversations about cloud repatriation - moving workloads away from public cloud services back to on-premises or hybrid infrastructure. While not yet a widespread movement, several high-profile cases have sparked industry-wide discussion about the long-term economics of cloud computing.
Notable Examples and Data Points
- 37signals, creator of Basecamp and Hey, reported approximately $2 million in savings within their first year of cloud repatriation, projecting up to $10 million in savings over five years
- Dropbox completed a significant infrastructure optimisation project, moving away from AWS for core storage needs
- A 2023 IDC survey indicated that 71% of organisations have moved applications/data from public clouds back on-premises in some capacity
Key Factors Driving the Discussion
Cost Considerations
- Long-term operational expenses in cloud environments
- Data transfer costs and egress fees
- Resource optimisation challenges
- Hardware ownership economics at scale
Technical Factors
- Performance requirements for specific workloads
- Data sovereignty and compliance needs
- Control over infrastructure
- Technical expertise and operational capabilities
The Hybrid Reality
Rather than a binary choice between cloud and on-premises, many companies are adopting nuanced approaches:
Keeping performance-sensitive workloads on-premises
Utilising cloud services for burst capacity and specific use cases
Maintaining cloud presence for global reach and disaster recovery
Evaluating workloads individually based on their characteristics
Industry Perspective
The conversation has evolved from "cloud-first" to "cloud-smart" - focusing on strategic placement of workloads based on:
- Business requirements
- Cost structures
- Performance needs
- Operational capabilities
- Regulatory compliance
Looking Ahead
While cloud repatriation generates significant discussion, it's important to note that:
- Public cloud services continue to grow overall
- Different businesses have vastly different needs and capabilities
- The future likely involves sophisticated hybrid approaches rather than wholesale moves in either direction
This ongoing discussion highlights the maturing of cloud computing as a field, where companies are moving beyond viewing cloud as a default choice to making more nuanced, workload-specific decisions about infrastructure.
Food for Thought
As this conversation continues to evolve, several questions emerge worth considering:
- How do you evaluate the true total cost of ownership for cloud versus on-premises infrastructure in your organisation? Are there hidden costs or benefits you've discovered over time?
- What workloads in your environment might benefit most from re-evaluation? Are there specific applications or services that consistently challenge your current infrastructure approach?
- Looking at your business's growth trajectory, how might your infrastructure needs change in the next 3-5 years? What balance of cloud, on-premises, and hybrid solutions might best serve those needs?
- Beyond just costs, what other factors most significantly influence your infrastructure decisions? How do you weigh factors like team expertise, operational complexity, and business agility?
These questions aren't meant to suggest any particular approach is superior, but rather to encourage thoughtful evaluation of how different infrastructure strategies might align with your company's unique context and goals.